The retail environment has undergone a reshaping, because of the advent of smart and technologies like interactive television, augmented reality, store based technologies, and image recognition. These improvements are referred to as ‘third wave’ because they are riding the peak of cellular and online shopping. Actually, these disruptive technologies are set to create revolution in the retail sector. Amongst all these new tech price intelligence trends, image recognition has been mapped out as the emerging technology which has the potential to create the highest effect on sales.
With image acknowledgement technology mobile apps, systems and various other software can identify consumers from their facial features. Actually, this technology may also be used to recognize different objects predicated on their features. As a result the entire globe has become a shop windowpane for the purchasers where they are able to find direct link from the images of products published on a billboard or in magazines acquiring them to the web site or physical area of a retailer. Customers can have more personal encounter with this technology as it allows systems and software program to respond to an individual. This allows the buyers to get and also scan their desired items easily and quickly, which in turn, help bridge the gap between on-line stores and physical shops. The technology allows the products and/ or website to be intuitive and they react within an engaging method with the consumers. Actually, image recognition technology has the potential to be an authentic driving drive for the retail environment.
In conditions of product interaction, picture reorganization enables buyers to create visual searches for the particular products they select at their gadgets. They are able to enjoy a fully personalized mobile or online retail experience while near a device. This image recognition technology actually makes it easier for cellular and online buyers to experience and connect to products. And all these can be done by just scanning the picture on their smartphone or tablet. A number of brands are already using this technology for their online and mobile consumers in order to make item searching more interactive and faster. In general, most of such apps allow customers to snap an image of the product and search the e-commerce/ m-commerce listing and when the photo matches a similar product, the result is produced to the consumers.
With such technologies retailers will have enormous opportunities; nevertheless, the benefits of these technology are yet to be realized totally. Based on the recent market styles the experts have got opined that around 12% consumers are expected to be using image reorganization technology by 2014. The retail sales too will be considerable up, because of these technologies. Image recognition technology also makes on-line transactions safer by enhancing the protection perspective of online or mobile payme.